LittleBigPlanet 2 N-Dubz video

Lets say you're Media Molecule and you've created LittleBigPlanet2 which is quite possibly the most customizable video game ever made with its users making thousands of unique levels everyday. How would you go about promoting this product? Well its a little of a no-brainer, just let the users create and share! That way you get videos like this one from N-Dubz, a UK pop band who decided to use the adorable protagonist sackboy from LBP2 and its versatile creation tools to make their latest music video. The result is a cool video (we won't comment on the song) and an ingenious way for MM to showoff the game's level creation capabilities.

Source: Eurogamer