Vodafone New Zealand has enlisted internet sensation Paul "Bear" Vasquez, (the Double Rainbow guy) and sent him on a journey of discovery of doubles. Using internet sensations to push brands is nothing new but sometimes brands jump on trends a bit too quick (example Kraft jumping on the Ted Williams craze). We find that Vodafone's ad did decent job of bringing forward its Double Back promotion while at the same time poking fun at what made Paul Vasques famous.
Source: BuzzFeed
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